Commercial expertise fairs are a market where producers and consumers of goods and services meet wit...
Commercial expertise fairs are a market where producers and consumers of goods and services meet within a certain time and place, and the fact that the fairs are oriented to a specific subject gives the participating companies the opportunity to catch the "relevant demand" directly, in a short time and in the most effective way. In this way, it provides significant gains in terms of both sales and promotion. In this respect, the fairs are promotional and mediate the increase of the effective sales graphic of the participants with one-to-one marketing relations.Fair organizations are at the forefront of sales and marketing activities of companies in search of new markets and customers. Fair organizations are financially high-budget organizations. In addition, both the preparation process and the exhibition process are a tiring process that takes place at a very intense pace.It is extremely important that the processes of the potential customers contacted at the fair are carried out with great care and the potential is transformed into actual trade. The UCKF-1 application is an application developed to enable businesses to follow and control the fair processes in the most effective way.With the UCKF-1 application;• The customer information coming to the fair is recorded and the meeting is started,• The customers business card is photographed,• Since the customer cannot be remembered from the name or company name during the post-fair process, a photo of the customer is taken,• All conversations with the customer are entered into the system from the explanation entry screen,• Interview notes with the customer are entered into the system from the Explanation Drawing screen using a tablet pen,• Description image A customers project file or sample product drawing, etc. documents are photographed,• The conversations with the customer are recorded in the system as a voice recording,• 5 dynamically defined questions (company sector, product group of interest, firm size, etc.) are answered,• When the interview is completed, what will be done in the post-fair process (offer will be given, notification will be made by e-mail, catalog will be sent, sample will be sent, visit plan will be made, etc.) is entered on the interview result screen.• The records entered via the mobile device can be stored on an intermediate server located in the internal network in the exhibition area, or they can be stored on the company main server over the internet.Thanks to the UCKF-1 application;• You can instantly see the number of potential interviewed at the fair,• You can monitor the performance of your personnel by reporting how many interviews each of your personnel made at the fair,• Country, province, sector, firm size etc. potentials discussed at the fair. you can group or report features,• You will not miss potential by following the feedback to be made in the post-fair process,• You can access all the data you want to reach after the fair through the system,• You can compare the fairs you have attended according to the number of potential and sales conversion rates,• You can measure the profitability of the fair by comparing the expenses you have made for the fair with the sales,• You can record the notes of the meetings held at the fair from your mobile phone or tablet by introducing the product to the customer without sitting down and trying to write,• The information of the meetings held at the fair is mixed, lost, torn, etc. You will avoid the possibilities.